The Effect of the Gendered Coverage: How do Gender Stereotypes Interact with Media Framing?

• In Event: Gender and (Social) Media Discourse

Brief Overview

This study examines how one's gender stereotypes affect candidate evaluations, especially when they are triggered by gendered media frames. Specifically, I focus on how voters respond differently when the frames target a female and a male candidate.

Author

• Chaerim Kim, University of Southern California