Sizeable Burdens: How Expectations of Dress Impact Larger Political Candidates

• In Event: The Trump Effect in Recent Elections

Brief Overview

We examine support for candidates with a survey experiment, comparing images featuring candidates of different weights wearing a well-tailored or off-the-rack suit to see if fashion or weight influence perceptions of competence and electability.

Authors

• Edward Kammerer, Idaho State University

• Ananda Keator, Idaho State University

• Kellee J. Kirkpatrick, Idaho State University