Edutainment's Agenda-Setting Potential: How Narrative Dramas on Social Issues Shape Audiences’ Policy Priorities

• In Event: Media and Politics

Brief Overview

Assembling results from 5 experiments in East Africa, this paper shows that radio dramas change what audiences rank as the most important local problem and how they vote in mock elections featuring candidates who stress different policy agendas.

Authors

• Salma Emmanuel, University of Dar es Salaam

• Donald P Green, Columbia University

• Dylan W Groves, Lafayette College

• Constantine Manda, Yale University

• Beatrice Montano, Columbia University

• Bardia Rahmani, Columbia University