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Reaching Across the Political Aisle: Overcoming Challenges in Using Social Media for Recruiting Politically Diverse Respondents
Fri, April 14, 9:45 to 11:15am CDT (9:45 to 11:15am CDT), TBABrief Overview
We focus on overcoming known challenges in online recruiting of Republican respondents for surveys on American politics by testing recruitment strategies using Facebook ads with academic institutions that hold different ideological perceptions.
Authors
Maggie Macdonald, University of Kentucky
Megan A. Brown, University of Michigan
Nejla Asimovic, University of Pennsylvania
Rajeshwari Majumdar, New York University
Lena Song, New York University
Laura Katherine Huber, University of Mississippi
Sarah Graham, New York University
Abby Budiman, Johns Hopkins University
Joshua A. Tucker, New York University
Jonathan Nagler, New York University