Campaigns, Persuasion, and Issue Ownership: A Survey Experiment and a Field Experiment

• In Event: Candidate Positioning in Elections

Brief Overview

Using a survey experiment through the 2021 CES and a field experiment in the Texas Gubernatorial Election, I test whether campaigns can use issue ownership to persuade cross-pressured voters to vote for their candidate.

Author

• Sarah Heise, The University of Tennessee-Chattanooga