#NoFilter Visual Cognitive Bias: Unpacking Candidate Appearance as a Heuristic for Voter Evaluations

• In Event: The Psychology of Candidate Evaluation

Brief Overview

When voters view a candidate’s image, they can draw meaningful inferences about the candidates. How do inferences about candidate’s race, gender, age, and appearance affect voter’s willingness to acquire information about candidates?

Authors

• Steven Perry, Rice University

• Matt Lamb, Texas Tech University