Who leads who follows? Analyzing the agenda building power of the media and political actors on Twitter during the first social media presidential election in Mexico in 2018

• In Event: Role of Elites Rhetoric and Communication in Electoral Politics

Brief Overview

In 2018 Mexico held presidential elections, this was the third election after the country transitioned to democracy. This proposal asks, who gets to set the campaign agenda on Twitter: politicians, parties, journalist-influencers or media?

Author

• Mariana Sanchez, American University