Why Do Consumers Buy from Social Enterprises? Modeling Consumer Satisfaction and Loyalty for Social Entrepreneurship Promotion

• In Event: Policymaking by Subnational Governments

Brief Overview

I examine the role of public policy in fostering the growth of social entrepreneurship. Two-stage logit analysis reveals the impact of consumer characteristics on their satisfaction and loyalty levels with goods and services from social enterprises.

Author

• June Mi Jennifer Kang, Georgia State University