OOTD (Officeholder of the Day): Unpacking Traditional Expectations of Politicians as a Visual Heuristic for Voter Evaluations

• In Event: Political Psychology of Race, Ethnicity, and Gender

Brief Overview

We examine how a candidate’s appearance and background affect voter’s evaluations. How do voters evaluate candidates that meet (or defy) traditional stereotypes of politicians? Does a candidate’s appearance, race, & sex affect voter perceptions?

Authors

• Steven Perry, Rice University

• Matt Lamb, Texas Tech University