Narratives and Facts in Advocacy Campaigns: An Experiment to Assess the Effectiveness of Active Transportation Advocacy

• In Event: Protest and Persuasion

Brief Overview

We conduct a field experiment in partnership with cycling advocacy groups to learn about the effectiveness of facts and personal impact stories in advocacy campaigns, and to learn about participant satisfaction with such campaigns.

Authors

• Kaylyn Jackson Schiff, Purdue University

• Justin de Benedictis-Kessner, Harvard University