Radio Dramas Can Build Support for Environmental Protection: Experimental Evidence from Rural Tanzania

• In Event: Pop Culture and Current Events

Brief Overview

In a field experiment in rural Tanzania, we find that a radio drama makes villagers more knowledgeable about climate change, more likely to cite environmental protection as a priority, and more supportive of pro-environmental policies and candidates.

Authors

• Bardia Rahmani, Columbia University

• Donald P Green, Columbia University

• Dylan W Groves, Lafayette College

• Beatrice Montano, Columbia University