Visual political polarization: How people look at political images and what they see

• In Event: Partisanship and Polarization

Brief Overview

This study introduces a theory of visual political polarization, explaining how partisans perceive political images differently. Using eye-tracking in observational and experimental data, it examines how image components evoke polarized reactions.

Authors

• Olga Gasparyan, Florida State University

• Elena Sirotkina, University of North Carolina, Chapel Hill