Fragmentation Dynamics in Electoral Assessments: Evolving Voter Criteria in U.S. Presidential Elections, 1984-2020

• In Event: Electoral Politics and Campaign Effects

Brief Overview

Using ANES data (1984-2020), this study uncovers shifting voter assessment in U.S. elections, emphasizing increased fragmentation and individualization.

Authors

• Wei Zhong, New York University

• Maggie Mengqing Zhang, University of Illinois Urbana-Champaign