Modality and Persuaison: Differential Effetcs of Textual, Visual and Auditory Communication

• In Event: Comparative Political Communication

Brief Overview

This study examines the persuasiveness of different mediums, including texts, visuals, and audios, on both polarizing and non-polarizing topics in in both democratic and authoritarian contexts—the United States and China.

Authors

• Shuyuan Shen, University of Illinois Urbana-Champaign

• Tianhong Yin, University of Illinois Urbana-Champaign