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Digital Battlegrounds: Multi-Platform Strategies and Partisan Preferences in the 2022 U.S. Midterm Elections
Sun, April 7, 9:45 to 11:15am CDT (9:45 to 11:15am CDT), TBABrief Overview
In the 2022 U.S. Midterms, our analysis of 1,517 candidates shows GOP preference for alt-techs and varied strategies across platforms, indicating distinct party divides and tailored outreach.
Authors
Wei Zhong, New York University
Ross Dahlke, University of Wisconsin-Madison
Josephine Lukito, The University of Texas at Austin
Maggie Macdonald, University of Kentucky
Megan A. Brown, University of Michigan
Bin Chen, The University of Texas at Austin
Jiyoun Suk, University of Connecticut
Porismita Borah, Washington State University
Jason Greenfield, New York University
Yunkang Yang, Texas A&M University - College Station
Stephen Prochaska, University of Washington