Explicit Democrats and Implicit Republicans? A Systematic Comparison of Republican and Democrat Multimodal Group Appeals

• In Event: Social Media in American Campaigns

Brief Overview

A systematic content analysis of group appeals in the tv and Facebook ads of 859 candidates in the 2020 US House of Representatives elections, using Grossman and Hopkins’s (2016) theory of partisan asymmetry as a theoretical foundation.

Author

• Niamh Cashell, University of Manchester