Do “Warm Glow” Feelings Promote Green Behavior?

• In Event: Public Opinion of Climate and the Environment

Brief Overview

This paper employs an experimental design to examine the effect of “warm glow” feelings on pro-environmental behavior. The study extends observational research showing a connection between positive emotions and green behavior.

Authors

• Jennifer Jerit, Dartmouth College

• Hwayong Shin, Dartmouth College

• Jason Barabas, Dartmouth College