Searching for Data Privacy: Evidence from GDPR

• In Event: Public Opinion Toward Automation and Digitalization

Brief Overview

We use Google Trends and the Ezoic ad revenue data to study the effects of EU’s General Data Protection Regulation.Google users in treated countries became much less concerned with data privacy, while the drop in ad revenue index was insignificant.

Authors

• Natalia Lamberova, The University of Texas at Dallas

• Kristine Thomas, The University of Texas at Dallas