Campaign Strategies of Black and Brown Republican Candidates

• In Event: Identity Considerations for Political Candidacy

Brief Overview

Using a new dataset of primary and general 2022 Congressional election candidates’ websites, we examine how race, gender and partisanship shape campaign strategies, and how successful these strategies are for Black and Brown Republican candidates.

Authors

• Paru Shah, Rutgers University

• Emma Stewart, Rutgers University-New Brunswick

• Ayla Dodson-Hestand, Rutgers University