Enhancing the Elaboration Likelihood Model (ELM) through Emotions

• In Event: Lightning Talks: Political Psychology

Brief Overview

Emotions crucial in persuasion are understudied in the ELM model. We propose a new way to understand the role of emotions in persuasion within the ELM framework, arguing they can enhance elaboration and may be more complex than previously thought.

Authors

• Liliana Brock, University of Illinois Urbana-Champaign

• Ekin Alpay, University of Illinois Urbana-Champaign