81st Annual Midwest Political Science Association Conference: Lessons Learned: A Case Study of one 2022 Congressional Campaign’s Facebook and Instagram Advertising.

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Lessons Learned: A Case Study of one 2022 Congressional Campaign’s Facebook and Instagram Advertising.

In Event: Communications in Recent U.S. Elections

Thu, April 4, 3:00 to 4:30pm CDT (3:00 to 4:30pm CDT), TBA

Brief Overview

Data from one campaign’s use of Facebook and Instagram advertising showed phones were the dominant means voters encountered and responded to campaign web ads. Those web ads were effective in driving people to the campaign website.

Author

Mark Harmon, The University of Tennessee-Knoxville