Dances, Duets, and Debates: Analysing political communication and viewer engagement on TikTok

• In Event: Advances in Social Media Research

Brief Overview

This study analyzes U.S. politicians' TikTok use. Comedic content notably boosts engagement, especially for female politicians, illuminating the balance between humor and seriousness in digital political discourse.

Authors

• Natalia Umansky, University of Zurich

• Christian Pipal, University of Zurich