Dancing to the partisan beat: A comparative analysis of political parties’ TikTok use across Europe

• In Event: Advances in Social Media Research

Brief Overview

This paper explores European political parties' TikTok strategies, uncovering how visual tactics align with ideological, demographic factors to engage new audiences, highlighting TikTok's evolving role in political communication.

Authors

• Christian Pipal, University of Zurich

• Natalia Umansky, University of Zurich

• Johannes B. Gruber, University of Amsterdam

• Jason Greenfield, New York University

• Aleksanda Urman, University of Zurich