Tweeting Bitcoin and Maras: Language, Signaling and Engagement in Bukele’s El Salvador

• In Event: Social Media and Political Preferences

Brief Overview

This project explores how leaders segment audiences to manage their sources of legitimacy and popularity. The case of Nayib Bukele provides an opportunity to understand the dynamics of reputation formation, image management and competence signaling.

Author

• Juan Diego Alvarado, University of Maryland