Gen Z-style Politics: Power & Influence. A study of Social Media Influencers & Political Activism in the Era of Social Media

• In Event: Public Opinion Across Generations and Critical Events

Brief Overview

This work studies the impact that non-political opinion leaders active on social media, such as social media influencers, can have in shaping political opinions and behaviors of voters, especially of younger generations.

Author

• Beatrice Bonini, Columbia University