Fundamental Inconsistency Problem of Multi-dimensional Experiment: A perspective of attention and salience

• In Event: Improving Measurement in Surveys

Brief Overview

In this study, we show that any experiment under multiple-dimensional decision suffers a more fundamental inconsistency problem: the experimental treatment effect is inconsistent with the real-world effect, due to the attention and salience effect.

Authors

• Jiawei Fu, New York University

• Xiaojun Li, The University of British Columbia