Playing the Dad Card: How and When Men Highlight Familial Roles in Political Campaigns

• In Event: Politicized Parenthood

Brief Overview

We look gender appeals in men's campaigns. We hypothesize that men are most likely to highlight fatherhood, use women family members as surrogates, and to portray their families in ads when facing women in competitive elections.

Authors

• Jill S. Greenlee, Brandeis University

• Tatishe Mavovosi Nteta, University of Massachusetts-Amherst

• Adam Eichen, University of Massachusetts-Amherst

• Madeline Hertz, University of Massachusetts-Amherst