A Cross-platform Comparison of Political Campaign Strategies During the 2022 U.S Midterm Elections

• In Event: X (Twitter) Marks the Spot

Brief Overview

This study conducts a comparative analysis of political campaigns on Facebook and Twitter by evaluating how candidates utilize communication tactics to form strategies and engage audiences during the 2022 U.S. Midterm elections.

Authors

• Bao Tran Truong, Indiana University-Bloomington

• Kai-Cheng Yang, Northeastern University

• Harry Yaojun Yan, Indiana University