Political Marketing of Congresswomen on Social Media and Mainstream Media Outlets: A Case Study of Texas from 2020 to 2024

• In Event: Lightning Talk: Political Representation, Campaign Strategy, and Voter Access: Examining Gender, Geography, and Media Influence in American Politics

Brief Overview

This study examines the political marketing of Texas congresswomen on social media from 2020 to 2024. It analyzes their communication strategies, public engagement, and how gender influences voter interaction, using a mixed-method approach.

Author

• Aninya Khankhaw, University of North Texas