The Portrayal of Female Soldiers: A Comparative Analysis of German and U.S. Military Social Media Recruitment Videos

• In Event: Gender, Security, and the Military

Brief Overview

This paper analyzes the portrayal of women in U.S. Army and German Bundeswehr YouTube Shorts. It examines how short-form media engages potential female recruits and compares gendered narratives in recruitment across two Western militaries.

Author

• Laura Homann-Charette, University of Massachusetts-Lowell