The Re-Electoral Connection: Presidential Radio Addresses and Rhetorical Strategy

• In Event: Presidents and Executives Communicating

Brief Overview

Presidents, like members of Congress, pursue reelection through strategic actions. Using David Mayhew's framework, we examine Barack Obama and Donald Trump's weekly radio addresses as tools for advertising, credit claiming, and position taking.

Authors

• Austin Trantham, Saint Leo University

• Kevin M. Baron, Siena College