Affect and Audience Engagement in the Women’s March

• In Event: Policy Narrative Creation and Consumption in the NPF

Brief Overview

Emotion in narratives has recently emerged as an integral topic for understanding how narratives influence policy outcomes. We investigate audience engagement on social media following emotional appeals from the Women’s March 2017 – 2020.

Authors

• Honey Minkowitz, University of Nebraska at Omaha

• Rachel N McGovern, The University of Tennessee-Knoxville