Strategic Choices in Personalistic Campaigns: A Comparative Analysis of Electoral, Party, and Crisis Influences on Candidate Behavior in Social Media

• In Event: Campaigns, Social Media, and the News

Brief Overview

We assess country, party and contextual factors to do a vast analysis of personalistic campaigns. We use a dataset of Facebook posts from thousands of candidates. We show the relation among institutions and strategic flexibility in shaping campaigns

Authors

• Raduan van Velthem Meira, Washington University in St Louis

• Christopher Lucas, Washington University in St Louis

• Jacob Michael Montgomery, Washington University in St Louis

• Taishi Muraoka, Academia Sinica

• Margit Tavits, Washington University in St Louis