Friends or Foes? The Emerging Relationship between Political Consultants and Political Parties in Digitalizing Societies

• In Event: Indian Elections 2024: Political Campaigns

Brief Overview

This study explores the early-stage relationship between political consultants and Indian political parties, revealing a mix of collaboration and scepticism regarding consultants' impact on party cadre and loyalties.

Authors

• Devendra Poola, Centre for economic and Social Studies

• Ajit Phadnis, Indian Institute of Management Indore