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Trump and Harris Memes in the Presidential Election Campaign 2024 - An Exemplary Analysis of a Pop Culture Phenomenon
Fri, April 4, 9:50 to 11:20am CDT (9:50 to 11:20am CDT), Palmer House Hilton, Floor: 7th, Dearborn 2Brief Overview
The paper uses mixed-methods to analyze memes from the 2024 US presidential election campaign. Examples include #Trumpwave, a subgenre of the far right #Fashwave, but the analysis focuses on Kamala Harris' image refreshing social media campaign.