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Campaign News Coverage and Candidate Response: Understanding Congressional Campaigns’ use of Google Advertisements
Thu, April 3, 11:40am to 1:10pm CDT (11:40am to 1:10pm CDT), Palmer House Hilton, Floor: 7th, LaSalle 3Brief Overview
Does news coverage elicit a digital response from Congressional candidates? To better understand this relationship, I turn to Google campaign advertisement spending in combination with a dataset detailing weekly campaign news coverage.