Winning Attention Campaigns: How Localized Nationalism Narratives Drive Public Engagement in Chinese Online Tourism Promotion

• In Event: Local News and Democracy

Brief Overview

This paper explores how governments employ localized nationalism narratives to engage the public in Chinese online tourism promotion, using computational and thematic analyses to examine who is presented in which way, and impacts of narratives.

Authors

• Jing Yang, University of Iowa

• Sang Jung Kim, University of Wisconsin–Madison