Policies, But for Whom? Testing the Effect of Social Group Appeals on British Voters’ Party Preferences

• In Event: Groups and Voting Behavior

Brief Overview

This study examines how political parties’ appeals to social groups affect voters' party preferences. Using a conjoint experiment in the UK, I find that the effect of group appeals is moderated by the importance of the group to the individual.

Author

• Timea Balogh, University of California-Davis