Individualizing Anti-Elite Messaging Enhances User Engagement with Right-Leaning Media

• In Event: Media and Polarization

Brief Overview

We explore whether the target of anti-elite narratives (individuals, groups, or general elites) is differentially associated with public engagement (comments, shares) with Breitbart News articles about climate change published between 2015 and 2023.

Authors

• Janel Jett, University of Oregon

• Donald Snyder, University of Massachusetts

• Erin P Hennes, University of Missouri