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Social Media Engagement Strategies of ENGOs in the Evolving Political Environment: A Structural Topic Modeling Approach

Thu, April 3, 1:30 to 3:00pm CDT (1:30 to 3:00pm CDT), Palmer House Hilton, Floor: 7th, Sandburg 6

Brief Overview

This study examines environmental NGOs’ (ENGO) social media engagement strategy trend in authoritarian China by analyzing their social media messages at the organizational and message levels from 2013 to 2019 with 2016 as the cutting year.

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