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Stereotypes in Strategy: Gendered Language and Self-Presentation in the 2024 California Senate Election
Sat, April 5, 1:30 to 3:00pm CDT (1:30 to 3:00pm CDT), Palmer House Hilton, Floor: 3rd, Salon 3Brief Overview
Analysis of 2024 California Senate candidates’ websites shows that female Democrats emphasized feminine traits, while male candidates prioritized masculinity, blending both traits, revealing how gender and party shape candidates' self-presentation.