- Browse/Search the Program
Search
Browse By Day
Browse By Time
Browse By Person
Browse By Division
Browse By Session or Event Type
- Information Menu
Search Tips
How to Build a Personal Program
Virtual Exhibit Hall
- Navigation and Settings Menu
Personal Schedule
Change Preferences / Time Zone
Inattentive Respondents and Attenuation Bias in Conjoint Experiments
Thu, April 3, 3:20 to 4:50pm CDT (3:20 to 4:50pm CDT), Palmer House Hilton, Floor: 7th, Sandburg 4Brief Overview
I demonstrate that primacy bias is prevalent in forced-choice conjoint experiments: respondents pick the first option they read disproportionately more often. This leads to attenuation of results.