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Generative Memesis: AI Mediates Political Information in the 2024 United States Presidential Election
Thu, April 3, 11:40am to 1:10pm CDT (11:40am to 1:10pm CDT), Palmer House Hilton, Floor: 7th, LaSalle 3Brief Overview
We analyze 501,011 Instagram images, leveraging large-language models for visual labeling. We find while AI alone does not increase engagement, it mediates how people create effective political memes, and ideological asymmetric use of generative AI.