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The Local News Angle: A Conjoint Experiment on Public Support for Local Newspapers
Thu, April 3, 8:00 to 9:30am CDT (8:00 to 9:30am CDT), Palmer House Hilton, Floor: 7th, Dearborn 2Brief Overview
Local newspapers today struggle to attract readers. In a large conjoint experiment, we test a wide variety of substantive subscription appeals against each other, such as emphasizing the media’s watchdog function or promising nonpartisan coverage.