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Can Social Media Popularity Influence Electoral Success?
Thu, April 3, 11:40am to 1:10pm CDT (11:40am to 1:10pm CDT), Palmer House Hilton, Floor: 7th, LaSalle 3Brief Overview
This study examines how social media engagement metrics influence the perceived electability of U.S. congressional candidates and higher social media engagement correlates with increased voter perceptions of candidate viability.