Microtargeting Study-Eligible Participants Online: Conversion Ads Plus Prescreens Cheaply Recruit Precisely the Right People

• In Event: New Methods and Measures for Public Opinion Research

Brief Overview

I test a novel microtargeting approach that improves prevailing research practices for recruitment with Facebook ads in ways that profoundly extend possibilities for science with narrow and hard-to-reach populations worldwide.

Author

• Sophie Jacobson, Columbia University