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Political Advertising on Facebook & Instagram in 2024: Evidence from the Battleground State of Georgia
Fri, April 4, 3:20 to 4:50pm CDT (3:20 to 4:50pm CDT), Palmer House Hilton, Floor: 3rd, Salon 4Brief Overview
Did negative campaign advertising online reach new heights in Georgia, a battleground state, in 2024? This study contributes to the literature on negative campaigning and political advertising online, on platforms enabling micro-targeting.