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Hashtags On The Ballot: An Analysis of Social Media Celebrity Endorsements on Generation Z Turnout in the 2024 General Election
Thu, April 3, 11:40am to 1:10pm CDT (11:40am to 1:10pm CDT), Palmer House Hilton, Floor: 6th, Millenium ParlorBrief Overview
This paper collects survey data from Oklahoma State students to test the hypothesis that social media celebrity endorsements have a positive relationship with Generation Z American voter turnout in the 2024 general election.