Board #16 - Exploring Political Content on Social Media: What Does Playful Activism Really Do?

• In Event: 72-303 - Poster Session: Emerging Technology and Political Science

Brief Overview

In 2019, TikTok introduced playful activism, short-form video resistance content, to the environment of social media and digital activism. This study uses an experiment to examine the effects of it on political behavior, empathy, and polarization.

Author

• Ryan R. Rajpal, Rutgers University-New Brunswick