Branded vs. Unbranded: Disentangling Leader from Party Cues in Mass Democracy

• In Event: Impact of Elite Rhetoric and Party Cues on Political Attitudes and Beliefs

Brief Overview

Using a face-to-face probability-based survey (N = 2,506), we find that political knowledge produces heterogeneous effects: effective cue-taking by partisans relies on political knowledge when leaders do not resemble the party label.

Authors

• Robert Lee Borges de Paula Vidigal, Vanderbilt University

• Alvaro Joao Joao Pereira Filho, University of Western Ontario

• André Borges, University of Brasilia